If you work in online marketing, you can say that an essential tool of a good SEO strategy is using links in writing correctly and efficiently. For this reason, you will talk about the two best-known types of dofollow links and nofollow links. You will see the importance of these elements in digital writing when positioning your website efficiently. Then you have other types of links such as UGC, content created by the user, for example, in a forum or Sponsored, the typical sponsored article in a digital newspaper.
Before getting into the specifics of dofollow and nofollow links, let's see why these types of links are essential. It has been commented infinity that the use of links correctly matters a lot because the relevance of your website depends on it. The key is to get many websites to recommend you with a link directed to yours. In this way, the search engine will understand that the content linked to your website is of quality and will positively value your Top Bookmarking Sites List, which will improve your positioning.
Google understands that a link redirected to your web page is a kind of score. Therefore, the higher the quality of the association, the higher the score Google will offer you concerning your SEO positioning. The origin of the Google algorithm is somewhat similar to recommendations. If someone recommends you a lot and that someone is relevant, then in a certain way, you will end up being necessary to compare with real life.
These types of links are commonly known as standard links. If you take a look at the HTML code, dofollow links look like this:
What generates the use of dofollow links? Putting a link to another page means that the Google robot tracks this link since it understands that you are recommending visiting that page. In this way, Google understands that you are giving a positive vote to the linked website since it assumes that you mention it because it has valuable content. This makes the PageRank of the website rise, and in turn, you give your website quite naturalness since it is normal to have external links to other pages or websites.
The difference is that Google does not receive the order to follow that link and, therefore, there will be no transfer of Link-juice. Although it may not seem like it, this type of link has benefits for both your website and the linked Top Bookmarking Sites List 2024, and the key is to find a balance between dofollow and nofollow links.
The key is to balance dofollow and nofollow links, as you have seen before. An approximate balance is recommended, adding all the external links to give certain naturalness to your Top Bookmarking site in the face of Google. Then there are other more risky techniques such as obfuscating this type of link internally to improve your linking to rank specific pages on your website, but that must be done with some care.
For this reason, if you do not want problems, by making correct and fluid use of the links, you have a crucial tool for a good positioning strategy. But you must not forget that a good positioning strategy will not be enough if it is not accompanied by a web design with a comfortable and attractive user interface.